Terms of Use and End-User License Agreement

Effective Date: September 23, 2026

PrimeDNA and PrimeCommand are brands and products operated by Prime Advisors, LLC (“Prime Advisors,” “we,” “us,” or “our”).

These Terms of Use and End-User License Agreement (“Terms”) govern access to and use of PrimeCommand and related services provided under the PrimeDNA brand.

By accessing or using PrimeCommand, you agree to these Terms on behalf of yourself and, where applicable, the organization you represent.

1. The Service

PrimeCommand is a governed business-intelligence and executive decision-support platform.

PrimeCommand may provide capabilities including:

• decision management;
• strategic-priority tracking;
• project intelligence;
• financial intelligence;
• people and capacity intelligence;
• executive attention and review workflows;
• governed document and source intelligence;
• external data integrations; and
• artificial-intelligence-assisted analysis through Lane | PrimeCommand Intelligence.

PrimeCommand is not an accounting system of record, payroll system, human-resources information system, legal system, or banking platform.

2. License

Subject to these Terms and any applicable subscription agreement, Prime Advisors grants the customer a limited, non-exclusive, non-transferable, revocable right to access and use PrimeCommand for the customer's internal business purposes.

Customers may not:

• resell or sublicense PrimeCommand except where expressly authorized;
• reverse engineer or attempt to extract proprietary source code;
• bypass security or access controls;
• access another customer's information without authorization;
• use PrimeCommand for unlawful purposes; or
• interfere with the security or operation of the service.

3. Accounts and Authorized Users

Customers are responsible for maintaining accurate user information and controlling which individuals are authorized to access their organization.

Users must protect account credentials and may not share login credentials in a manner that bypasses authorized-user controls.

Customers are responsible for activity performed through their authorized accounts.

4. Customer Data

Customers retain ownership of data they submit to PrimeCommand or authorize PrimeCommand to retrieve.

Customer data may include financial, operational, strategic, project, people, capacity, decision, document, and related business information.

Customers grant Prime Advisors the limited right to process such information as necessary to provide, secure, support, and operate the service.

Prime Advisors does not acquire ownership of customer business data.

5. External Integrations

Customers may authorize PrimeCommand to access third-party services.

Customers are responsible for having authority to connect those services and authorize access to the applicable information.

Unless expressly stated otherwise, PrimeCommand external connectors are designed to operate on a read-only basis.

PrimeCommand may retrieve, normalize, analyze, reconcile, and store governed representations of information obtained from connected systems.

PrimeCommand does not modify source-system records through its read-only connectors.

Third-party services remain subject to their own terms, availability, permissions, and limitations.

6. QuickBooks Online Integration

Customers may authorize PrimeCommand to access information from QuickBooks Online.

The PrimeCommand QuickBooks Online connector is designed as a read-only integration.

PrimeCommand may use authorized QuickBooks information to provide:

• financial reporting;
• synchronization;
• financial observations;
• reconciliation;
• business intelligence; and
• executive analysis.

PrimeCommand does not use this connector to create, edit, delete, void, or post transactions in QuickBooks Online.

QuickBooks Online remains the accounting system of record.

7. Artificial Intelligence and Lane

PrimeCommand may use artificial intelligence to assist with analysis, summarization, explanation, classification, recommendations, and question answering.

AI-generated outputs may be incomplete, inaccurate, or require professional interpretation.

Customers should independently review material decisions and conclusions.

PrimeCommand does not provide legal, tax, accounting, investment, employment, or other regulated professional advice.

Use of PrimeCommand does not replace professional judgment or customer responsibility.

8. Governed Actions

Where PrimeCommand supports suggested actions, recommendations, plans, or proposals, such features are intended to support human decision-making.

PrimeCommand does not automatically execute customer business decisions unless a future feature expressly identifies such capability and the customer authorizes it.

External source-system integrations remain subject to the specific permissions and read/write limitations described for that integration.

9. Aggregated and De-Identified Information

Prime Advisors may use aggregated and de-identified information to operate, analyze, improve, and develop its services, including benchmarking capabilities.

We will not intentionally provide one customer with another customer's identifiable underlying records.

Benchmarking features may use privacy controls such as cohort minimums, normalization, and aggregation thresholds.

10. Confidentiality

Prime Advisors will treat non-public customer information as confidential and will use it only as reasonably necessary to provide, secure, maintain, support, and improve the service or as otherwise permitted by agreement or law.

Customers must likewise protect Prime Advisors confidential information, including non-public product, security, technical, and commercial information.

11. Intellectual Property

Prime Advisors and its licensors retain ownership of PrimeCommand, PrimeDNA technology, software, interfaces, documentation, models, designs, trademarks, and other proprietary materials.

Customer ownership of Customer Data is not affected by this provision.

12. Availability and Changes

Prime Advisors may update, modify, improve, or discontinue portions of the service over time.

We do not guarantee uninterrupted or error-free availability.

Planned or emergency maintenance may temporarily affect access.

13. Customer Responsibilities

Customers are responsible for:

• ensuring they have authority to provide or connect information;
• maintaining appropriate internal access controls;
• reviewing AI-generated outputs;
• validating financial and operational conclusions;
• maintaining authoritative records in applicable systems of record; and
• complying with laws applicable to their organization and use of the service.

14. Fees and Subscription

Access to PrimeCommand may require payment of subscription or usage fees.

Specific fees, billing terms, renewal terms, and cancellation rights may be described in an order form, subscription agreement, or account interface.

Failure to pay applicable amounts may result in suspension or termination.

15. Suspension and Termination

Prime Advisors may suspend access where reasonably necessary to address:

• security risks;
• misuse;
• unlawful activity;
• non-payment; or
• material violation of these Terms.

Customers may discontinue use of the service subject to applicable subscription terms.

Termination does not automatically require immediate deletion of audit, security, backup, or legally required records.

16. Disclaimer of Warranties

To the maximum extent permitted by law, PrimeCommand is provided on an “as available” basis.

Prime Advisors does not warrant that:

• the service will be uninterrupted;
• all data will be error-free;
• AI outputs will always be accurate;
• third-party integrations will always remain available; or
• the service will satisfy every customer's specific regulatory or professional requirements.

17. Limitation of Liability

To the maximum extent permitted by applicable law, Prime Advisors will not be liable for indirect, incidental, special, consequential, exemplary, or punitive damages arising from use of the service.

Prime Advisors is not responsible for decisions made solely in reliance on AI-generated information without appropriate human review.

Any additional limitations of liability contained in an applicable customer agreement or order form will also apply.

18. Third-Party Services

PrimeCommand may interoperate with third-party platforms such as QuickBooks Online.

Prime Advisors does not control third-party platforms and is not responsible for changes, outages, data errors, access restrictions, pricing changes, or other actions of those providers.

19. Privacy

Use of PrimeCommand is also governed by the PrimeDNA Privacy Policy.

The Privacy Policy is available at:

https://primedna.ai/privacy

20. Changes to These Terms

Prime Advisors may revise these Terms from time to time.

Material updates will be reflected by a revised effective date and, where appropriate, additional notice.

Continued use of the service after revised Terms become effective constitutes acceptance of the revised Terms where permitted by law.

21. Governing Law

These Terms are governed by the laws of the jurisdiction specified in the applicable customer agreement.

If no separate customer agreement specifies governing law, these Terms will be governed by the laws of the State of Georgia, United States, without regard to conflict-of-law principles.

22. Contact

Questions regarding these Terms may be directed to:

Prime Advisors, LLC
Operator of PrimeDNA and PrimeCommand
Email: info@primedna.ai
Website: https://primedna.ai